Websites that work as hard as you do.
A website should explain what you do, show why you are worth trusting and make contacting you easy. I design and build fast, well-written sites for owner-run businesses, then set up the measurement to show whether they are doing their job.
It looks dated, or does not work well on a phone
Most visitors will see your site on a phone first. If text is small, buttons are awkward or pages are slow, they leave and call someone else.
It does not say clearly what you do, and where
Visitors, and search engines, need to know quickly what you offer, who it is for and which towns you cover. Vague copy loses both.
You cannot tell whether it brings in work
Without agreed measurement on forms and calls, you are guessing, and marketing decisions rest on opinion rather than evidence.
It is hard to change, or not really yours
Sites tied to a supplier’s platform, or that need a developer for every edit, become a cost you cannot control.
The work, in detail.
- Planning call and written scopeWe agree goals, pages and what a good enquiry looks like before anything is designed.
- Copy written around customer questionsClear British English, structured for how people search and decide. I write it with you, from what you tell me.
- Design that fits your businessTypography, layout and imagery chosen for your business rather than dropped into a template.
- Mobile-first buildDesigned for phones first, with properly sized buttons and readable text, then enhanced for larger screens.
- Speed and accessibility checksOptimised images, lightweight code and checks against recognised accessibility guidance.
- Enquiry routes that workA form with spam protection, click-to-call and messaging links, all tested before launch.
- Search foundationsPage titles, descriptions, headings, structured data, sitemap and redirects from any old addresses.
- Agreed measurementAnalytics and conversion measurement agreed with you, with consent handled properly.
Editing, hosting and handover.
Your input
I need your services, photos, service areas and approvals. Waiting for content is the most common reason a launch slips, so I will tell you exactly what is needed and when.
Revisions
After you review the working draft, changes are made in agreed rounds. The number of rounds is set out in your written quote.
Editing
I build lightweight sites that I update for you on request, which keeps them quick and secure. If you need to edit pages yourself, tell me at the start, because it changes how the site is built.
Hosting and support
Hosting, security updates and ongoing changes can be provided by North Digital as an optional service, or the site can be handed to your own provider.
Handover
You receive the domain, content and design files, plus a short walkthrough of how everything fits together. Nothing is held back if you move on.
After launch
We check how the site is performing a few weeks after launch, and I stay available for fixes and improvements.
Whitecotes Residential Park: corrected website, viewing form and cookie banner. County Surfacing: a rebuilt, fast website with a free-quote route. See the work
How it runs.
- 01
Discovery
A free call and a short brief covering customers, services, competitors and goals.
- 02
Plan and quote
Sitemap, scope and a fixed price in writing after the call.
- 03
Design and build
A working draft for you to review, then agreed rounds of changes.
- 04
Launch and review
Testing, launch, and a check a few weeks later to see how enquiries are coming in.
What counts as an enquiry?
A new website should be judged on the enquiries it produces, so we agree what to count before launch.
Measurement also depends on cookie consent, browser privacy settings and platform limits, so attribution is never perfect. Reports say what was counted and what could not be.
- Form submissions
- Enquiries sent through the website form. These are counted directly and are the most dependable measure.
- Connected calls
- Calls that actually reached you. These need call tracking or platform call reporting, and short or missed calls are separated out.
- Phone and WhatsApp link clicks
- Someone tapped a number or link. This shows interest, not a conversation, so it is reported separately from real enquiries.
- Qualified leads
- Enquiries you tell me were genuine and relevant. This depends on your feedback, and it is what lets targeting improve.
I do not promise rankings, enquiry numbers or returns. Results depend on your market, budget, competition and the strength of your offer and website. What I promise is careful work, clear reporting and honesty when something is not working.
How pricing is structured.
Pricing is agreed in writing before any work starts, so you know what you are committing to.
- Websites
- A fixed price for the build, based on the number of pages, how much copy and photography is needed and any extras such as booking forms.
- Hosting and support
- Optional, and priced separately from the build.
- Writing and images
- Included in the scope you agree, or priced separately if substantial new photography is needed.
A good fit, and when it is not.
Works well for
- Owner-run and small to medium businesses that rely on local enquiries
- Firms whose current site is slow, dated or hard to update
- People who want one contact from first call to launch
Probably not right for
- Large online shops with complex stock and payment needs
- Projects needing a big in-house team or a multi-language build
- Anyone looking for the cheapest possible template
About website design.
How long does a website take?
That depends mainly on how quickly content is ready. I give you a realistic timeline in the written quote, rather than a promise before I know the scope.
How much does a website cost?
Builds are quoted at a fixed price in writing after a short call. The price depends on the number of pages, how much copy and photography you need, and any extras. Ring or send the form and I will talk you through it.
Will you write the words as well?
Yes, alongside you. I ask about your customers and services, then write clear, natural British English structured for search. You review everything before launch.
Can I edit the site myself?
That is decided at the start. I normally maintain the site for you, which keeps it fast and secure. If you need to edit pages yourself, tell me and I will build it in a way that allows it.
Can you redesign my site without losing my Google rankings?
That is part of the job. I map old addresses to new ones with redirects, keep what is already working and check search visibility after launch. No one can promise rankings will not move, but careful migration keeps the risk low.
Works well alongside.
Talk to me about Website design.
07890 745529Ring or message me in opening hours, or send the form and I’ll get back to you.
- Mon to Fri9am to 7pm
- Saturday9am to 3pm
- WhatsAppMessage me
- Based inHowden, East Yorkshire
- I read your message and reply by phone or email, aiming to do so within one working day.
- We have a short, free call so I understand the business and what you want to achieve.
- If it makes sense to go ahead, you receive a written scope and price. There is no obligation.