Google Ads focused on relevant enquiries.
Google Ads can put you in front of people actively searching for your service. Done carelessly it also spends money on the wrong clicks. I build focused search campaigns, agree how enquiries will be measured and keep trimming what does not earn its place.
Clicks, but not enquiries
Broad targeting and loose keywords attract people who were never going to buy, so the budget goes on browsing rather than work.
No clear view of what each pound does
Without conversions set up properly, you cannot tell which searches or adverts lead to calls and forms.
Campaigns set up once and left alone
Search behaviour and competitors change. Accounts that are not reviewed regularly drift towards wasted spend.
Reporting that is hard to trust
Impressions and click counts look busy but do not answer the question that matters: is this bringing in relevant business?
The work, in detail.
- Account structure and keyword researchCampaigns organised around your services and areas, with keywords chosen for intent rather than volume.
- Advert writingClear, truthful copy that matches what you offer and filters out unsuitable clicks.
- Conversion set-upForm submissions and calls measured as far as consent and platform settings allow.
- Negative keyword managementRegular search term reviews to block irrelevant searches and protect the budget.
- Landing page reviewChecks that the page people land on is relevant, quick and easy to act on, with fixes recommended or made.
- Budget and bid managementSpend directed to the searches and locations that perform, within a limit you set.
- Your own accountCampaigns run in an account owned by you, and you pay Google directly.
- Monthly reportingA short summary of spend, enquiries, cost per enquiry and what is changing next.
Setup, management and ad spend.
Setup
A one-off piece of work: account structure, keyword research, advert writing, location targeting and conversion set-up. It is quoted separately so you can see what it covers.
Management
An ongoing fee for reviewing search terms, adjusting bids and budgets, testing adverts and reporting. It is agreed in writing before you start and does not depend on how much you spend.
Advertising spend
The money paid to Google. This is separate from my fees, goes straight from your account to Google, and you set the daily limit.
Reviewing lead quality
Each month I look at the search terms that triggered adverts and at the enquiries received. I ask you to tell me which were genuine and which were not, and use that to add negative keywords and tighten targeting.
What I need from you
Access to your Google Ads account (or permission to create one), a payment method, and honest feedback on the enquiries you receive.
What I do not do
I do not promise a number of enquiries, a cost per lead or a return. I promise careful management and clear reporting.
County Surfacing: a search campaign for local driveway searches within a set radius of Leeds and Wakefield, launched in October 2026. It is early stage, so no results are published. See the work
What counts as an enquiry?
Google Ads reports clicks easily. What matters is what happened after the click, so we agree how to count it.
Measurement also depends on cookie consent, browser privacy settings and platform limits, so attribution is never perfect. Reports say what was counted and what could not be.
- Form submissions
- Enquiries sent through the website form. These are counted directly and are the most dependable measure.
- Connected calls
- Calls that actually reached you. These need call tracking or platform call reporting, and short or missed calls are separated out.
- Phone and WhatsApp link clicks
- Someone tapped a number or link. This shows interest, not a conversation, so it is reported separately from real enquiries.
- Qualified leads
- Enquiries you tell me were genuine and relevant. This depends on your feedback, and it is what lets targeting improve.
I do not promise rankings, enquiry numbers or returns. Results depend on your market, budget, competition and the strength of your offer and website. What I promise is careful work, clear reporting and honesty when something is not working.
How it runs.
- 01
Set-up
Goals, budget, locations and measurement agreed, with access to your account arranged.
- 02
Launch
Tightly focused campaigns go live and conversions are tested end to end.
- 03
Refine
Search terms, adverts and bids reviewed regularly, with weak spots paused or fixed.
- 04
Report
A monthly review of enquiries, cost and next steps, explained in plain English.
A good fit, and when it is not.
Works well for
- Businesses where people search for a service they need now
- Firms with a site or landing page ready to convert visitors
- Owners who want straight reporting and control of their own account
Probably not right for
- Anyone needing a guaranteed number of leads
- Businesses without enough budget to gather meaningful data
- Offers customers rarely search for
About Google Ads.
How much should I spend on Google Ads?
It depends on your area, your competitors and how much a customer is worth. In the first call I will give you an honest view of whether your budget is enough to learn anything useful, and I would rather tell you it is not than take it anyway.
Who pays Google, and who owns the account?
You do, on both counts. Your ad spend goes straight to Google on your payment method, and the account is in your name, so you can see everything and take it with you at any time.
How soon will I see enquiries?
Campaigns can start delivering clicks within days. The first weeks are for learning, though, and the real improvements come from reviewing search terms and results over time.
Can you take over an account that is already running?
Yes. I start with a review of what exists, tell you what is working and what is not, and then decide whether to improve it or restructure it.
Works well alongside.
Talk to me about Google Ads.
07890 745529Ring or message me in opening hours, or send the form and I’ll get back to you.
- Mon to Fri9am to 7pm
- Saturday9am to 3pm
- WhatsAppMessage me
- Based inHowden, East Yorkshire
- I read your message and reply by phone or email, aiming to do so within one working day.
- We have a short, free call so I understand the business and what you want to achieve.
- If it makes sense to go ahead, you receive a written scope and price. There is no obligation.