Reach the right people before they search.
Facebook and Instagram can introduce your business to people who have not yet started looking, and give them an easy way to ask about it. I plan, build and manage the campaigns, and set up lead delivery so enquiries reach you quickly.
Boosted posts give you little control
Boosting a post is quick, but dedicated campaigns give more control over objectives, audiences, testing and measurement.
Leads arrive but are slow to reach you
Enquiries that sit unseen go cold. Speed matters, so lead alerts need to be set up properly.
Targeting is guesswork
Audiences that are too broad or too narrow waste budget. Good campaigns are tested and adjusted, not set and forgotten.
No link between ads and real results
Facebook’s own numbers only tell part of the story. You also need your own record of which enquiries were genuine.
Who does what.
I handle: strategy and set-up
Objectives, audiences, budget plan, the campaign structure and the tracking set-up.
I handle: creative
Advert copy and layouts built from the photos and offers you supply. If your photography is weak, I will say so and suggest what to capture.
I handle: testing
I run a small number of variations at a time, compare them over a sensible period and move budget towards what works.
You handle: follow-up
Leads are only worth something if someone responds quickly. I set up alerts, and you or your team call or message people promptly.
You handle: feedback
Tell me which leads were genuine, which were not and what happened next. That feedback is what improves targeting.
You handle: budget
You pay Meta directly from your own account and set the budget. My fees are separate and agreed in writing first.
Meta advertising is the newer part of what I do. County Surfacing is my current client for it, with a Facebook advert launched at the end of October 2026. It is too early to publish results. See the work
The work, in detail.
- Strategy and audience planningWho you want to reach, where they are and what will make them respond, agreed before anything is spent.
- Advert writing and layoutsCopy and layouts designed for your brand and the platform, using your own photography. Video is quoted separately.
- Lead forms or landing pagesWhichever route suits your business, set up and tested so enquiries are easy to make.
- Fast lead deliveryInstant email alerts and, where it helps, a lead sheet or automatic acknowledgement so nothing sits unseen.
- Measurement set upMeta pixel and conversion events on your website where appropriate, with cookie consent handled properly.
- Testing and optimisationDifferent audiences and adverts compared, with weaker ones switched off and better ones given more budget.
- RetargetingGentle follow-up with people who have already visited your site or engaged with your adverts.
- Your own ad accountCampaigns run in an account you own and pay for directly, with monthly plain-English reporting.
How it runs.
- 01
Plan
Goals, audience, budget and offer agreed, with access to your Meta accounts arranged.
- 02
Build
Adverts, forms and measurement prepared and checked with you before going live.
- 03
Run
Campaigns monitored, tested and adjusted, with leads reaching you quickly.
- 04
Review
A monthly look at cost per lead and lead quality, and decisions about what to do next.
What counts as an enquiry?
Social leads vary in quality, so we count form submissions and then check them against what you tell me happened next.
Measurement also depends on cookie consent, browser privacy settings and platform limits, so attribution is never perfect. Reports say what was counted and what could not be.
- Form submissions
- Enquiries sent through the website form. These are counted directly and are the most dependable measure.
- Connected calls
- Calls that actually reached you. These need call tracking or platform call reporting, and short or missed calls are separated out.
- Phone and WhatsApp link clicks
- Someone tapped a number or link. This shows interest, not a conversation, so it is reported separately from real enquiries.
- Qualified leads
- Enquiries you tell me were genuine and relevant. This depends on your feedback, and it is what lets targeting improve.
I do not promise rankings, enquiry numbers or returns. Results depend on your market, budget, competition and the strength of your offer and website. What I promise is careful work, clear reporting and honesty when something is not working.
How pricing is structured.
Pricing is agreed in writing before any work starts, so you know what you are committing to.
- Setup
- A one-off fee for the account, campaign build, lead delivery and measurement.
- Management
- A monthly fee for testing, optimisation and reporting, separate from advertising spend.
- Advertising spend
- Paid directly to Meta from your account, at a budget you control.
A good fit, and when it is not.
Works well for
- Businesses with a clear offer such as homes, events, services or seasonal deals
- Firms that can respond to enquiries promptly
- Owners who want their own ad account and honest reporting
Probably not right for
- Anyone who expects instant sales from a small test budget
- Businesses unable to follow up leads promptly
- Offers that cannot be explained in a short advert
About facebook and instagram ads.
Should I use Facebook and Instagram or Google Ads?
They do different jobs. Google Ads reaches people already searching, while Meta reaches people who match a profile before they search. Many businesses benefit from both, and I will help you decide where to start.
How much should my ad budget be?
It depends on your area, audience and how much a customer is worth. I will give you an honest view of what is realistic in the first call. You pay Meta directly, so you always see where the money goes.
Do you make the images and videos?
I design advert layouts and write the copy using your own photography. Where your images are not strong enough, I will tell you and suggest what to capture. Original video production is quoted separately.
Do I need a website for this?
Not always, because lead forms work inside Facebook and Instagram. A good website usually helps, especially for retargeting and building trust.
Works well alongside.
Talk to me about your ads.
07890 745529Ring or message me in opening hours, or send the form and I’ll get back to you.
- Mon to Fri9am to 7pm
- Saturday9am to 3pm
- WhatsAppMessage me
- Based inHowden, East Yorkshire
- I read your message and reply by phone or email, aiming to do so within one working day.
- We have a short, free call so I understand the business and what you want to achieve.
- If it makes sense to go ahead, you receive a written scope and price. There is no obligation.